White Milano fair, taking place in Milan from February 25th to 27th and dedicated to women’s collections, will host 360 exhibitors, 65% Italians and 35% foreign coming from 20 countries.
The debuts are 116, one third of the total: this reveals a continuous regeneration of White’s brands.
The protagonist of the event, in the Cariatidi room of the Palazzo Reale, will be a Chinese designer, Uma Wang. This is a sign of the exchange between art and fashion promoted by White from several seasons (for example in the past editions the event by Antonio Marras in the church of Santa Maria delle Grazie, the one by Massimo Alba at the botanical garden, and those at Cappella Portinari in S. Eustorgio and at the Brera Academy), but also the opening towards an International brand that produces her collections with Italian fabrics. The Lanificio F.lli Cerruti dal 1881 is the special partner for this project after beginning a collaboration with White Club, the no-profit association connected with the fair and that supports new talents. White Milano will also arrive in New York with a selection of 50 exhibitors on February 20th and in Beijing next March.
(in the photo “Six Talents for White” – September 2011)

C.D.G.