St. Petersburg will host at the beginning of March the ninth edition of Fashion Kids Days. It is organized by Società Italia, an important company which distributes Italian and European brands in the former USSR market, and it presents to top local buyers the kids’ collections of Miss Blumarine, Ice Iceberg, Parrot and Les Parrotines, Ki6?, Philipp Plein Petite, Paul Smith Junior, Manudieci and Regina. According to Roberto Chinello, ceo of Società Italia, the Russian market’s performances are extremely positive for kidswear with orders and budgets in progress for the made in Italy products.